Indonesia Adds 7 New Digital Tax Collectors, Including Strava

Indonesia Adds 7 New Digital Tax Collectors, Including Strava

Tempatdonasi.com – As part of its ongoing efforts to modernize tax collection in the digital economy, the Directorate General of Taxation (DJP) under Indonesia’s Ministry of Finance has officially broadened its list of entities authorized to collect Value Added Tax (VAT) on digital goods and services. This expansion, announced on June 26, 2026, marks the inclusion of seven new companies, one of which is the U.S.-based fitness tracking platform Strava, Inc.. These additions reflect the government’s commitment to ensuring all digital transactions are properly taxed, even as the sector continues to evolve rapidly.

The new appointments were finalized during May 2026, with the seven designated entities operating across a range of digital economic activities. These include Strava, Inc. for fitness services, Envato Pty Ltd and Envato Elements Pty Ltd for digital content platforms, The Nielsen Norman Group, Inc. for user experience research, Kling AI Pte. Ltd. in the artificial intelligence domain, Law School Admission Council, Inc. for educational services, and PLAUD LLC for e-commerce and digital marketplaces. This diverse set of organizations underscores the government’s strategy to cover all facets of the digital economy.

As of May 31, 2026, the total number of PPN PMSE tax collectors has reached 271, with these seven additions bringing the count to its current level. The inclusion of these entities has already enabled a significant increase in tax compliance, as 233 digital businesses have successfully collected and deposited PPN PMSE totaling Rp40.55 trillion during the same period. This growth is part of a larger trend, with the digital tax revenue generated from the sector as of May 30, 2026, reaching Rp52.85 trillion. The total includes not only PPN PMSE but also contributions from other tax categories such as crypto taxes, fintech taxes, and SIPP taxes—levies on procurement via the government’s procurement information system.

Among the various tax streams, crypto taxes have amassed Rp2.06 trillion, while fintech taxes have reached Rp4.98 trillion. Meanwhile, the SIPP tax has collected Rp5.26 trillion, highlighting the expanding reach of Indonesia’s digital taxation framework. These figures collectively illustrate the effectiveness of the PPN PMSE program in capturing revenue from a wide array of digital activities. By integrating more companies into the system, the government aims to strengthen its ability to track and tax digital transactions efficiently.

In a statement released on June 26, 2026, Inge Diana Rismawanti, Director of the DJP’s Taxation Counseling, Services, and Public Relations division, emphasized the strategic importance of these new additions. “These entities span multiple sectors of the digital economy, from fitness to education and artificial intelligence,” she said, explaining how the expansion aligns with the diversification of digital business models. “The inclusion of AI service providers and other platforms demonstrates the adaptability of the tax system to meet the needs of an increasingly tech-driven market.”

“The DJP will continue to monitor technological advancements and digital business models to ensure the effective, fair, and legally certain implementation of tax obligations for all business entities,” Rismawanti added.

The PPN PMSE program, launched to address the challenges of taxing digital transactions, has grown substantially since its inception. As of May 2026, the government has not only expanded the list of collectors but also increased the volume of digital tax revenue collected. This growth is attributed to the program’s ability to target key sectors and the active participation of digital businesses in the process. The system now covers a broad spectrum of services, including e-commerce, content creation, and fintech innovations, ensuring that even businesses operating remotely are subject to tax obligations.

Indonesia’s digital tax strategy has been a focal point of economic policy in recent years, as the country seeks to capture more revenue from the growing digital economy. The inclusion of Strava and other international companies highlights the global reach of this initiative and the recognition of Indonesia’s tax framework by foreign businesses. Strava, Inc., which specializes in fitness tracking and social networking for athletes, joins a list of entities that operate in both local and international markets, further solidifying the government’s goal of ensuring equitable tax contributions across all digital platforms.

For businesses, the expansion of PPN PMSE collectors means that they are now required to register and report their digital transactions under the new system. This process involves calculating and remitting the appropriate taxes to the government, with the DJP providing guidance and support to ensure compliance. The program’s success has been measured not only by the number of collectors but also by the total revenue generated. The cumulative amount of Rp52.85 trillion from digital taxes up to May 30, 2026, represents a significant milestone in Indonesia’s efforts to formalize its digital economy.

Experts have noted that the inclusion of AI and fintech companies into the tax system signals a shift toward more comprehensive oversight of the digital landscape. As these industries continue to innovate and scale, their integration into the PPN PMSE framework ensures that they contribute to the national treasury. Rismawanti’s comments suggest that the DJP is not only responding to current trends but also anticipating future developments in the digital sector. “By expanding the scope of PPN PMSE, we are better equipped to adapt to the evolving needs of businesses and the public,” she explained.

Looking ahead, the DJP plans to maintain its proactive approach to digital tax collection. This includes continuously updating the list of collectors, refining tax regulations, and enhancing digital tools to streamline the process. The government has also expressed interest in incorporating more international businesses into the system, aiming to create a more integrated and efficient tax environment. These efforts are expected to further boost revenue while fostering trust among digital service providers and consumers alike.

The program’s impact extends beyond financial gains. It also serves as a model for other countries seeking to address similar challenges in their own digital economies. Indonesia’s ability to attract a diverse range of tax collectors—from fitness apps to AI platforms—demonstrates its commitment to transparency and fairness in tax policy. As more businesses adopt digital models, the need for a robust and adaptable tax system becomes increasingly critical, and the PPN PMSE program is positioned to meet that demand.

With the recent additions, the digital tax system in Indonesia continues to strengthen, reflecting the country’s determination to stay ahead of the curve in the global shift toward digital taxation. The DJP’s expansion of the PPN PMSE collector list underscores the importance of collaboration between government and private sector entities in achieving economic stability and growth in the digital age.

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